SYSTEMIC FAILURE FIX

TCR Rejection Rate Too High?

Stop the bleeding. A high rejection rate erodes your Trust Score and signals systemic compliance issues. Identify the hidden patterns causing your failures and fix them at the source.

Diagnose Failures Understand the Root Cause
Pattern Analysis Score Restoration Instant Insights

Understanding Systemic Failure

A "high rejection rate" isn't just annoying—it's a signal to carriers that your business is a compliance risk. Unlike occasional errors, a consistently high failure rate (above 10%) suggests fundamental problems with your data hygiene or campaign structure.

Threshold >10% Failure Rate
Consequence Trust Score Penalty
Urgency Audit Required Immediately

The 3 "Silent Killers" of Approval Rates

Dirty Data

Submitting "LLC" instead of "L.L.C." or using old addresses causes automated EIN checks to fail repeatedly.

Copy-Paste Errors

Reusing the same generic campaign description for different brands triggers "template spam" filters.

Website Drift

Your website's privacy policy or footer no longer matches your registration data, causing manual review failures.

How to Lower Your Rejection Rate

To fix a high rejection rate, you must stop "trying luck" and start enforcing standardization.

  1. 1

    Pause & Audit

    Stop all new submissions. Use our Validator Tool to audit your last 10 rejections. Look for patterns: are they all Identity errors? Content errors?

  2. 2

    Implement "Exact Match" Data

    Force all future submissions to use data exactly as it appears on the IRS SS-4 letter. No abbreviations. No DBAs in the Legal Name field.

  3. 3

    Standardize Content

    Create a "Golden Template" for your campaign descriptions and sample messages that is pre-validated. Do not deviate from this template.

Technical Compliance Specs

Carriers use specific logic to auto-reject campaigns. Avoiding these triggers is key to lowering your rate.

Field Auto-Reject Trigger Safe Standard
Sample Messages Missing "STOP" or Brand Name "[Brand]: Msg content. Reply STOP to opt out."
Website 404 Error, HTTP (not HTTPS) Live, SSL-secured business site.
Privacy Policy Missing SMS sharing clause "No mobile info shared with third parties."

Prevention Strategy

Maintain a low rejection rate by validating before you submit.

Pre-Submission Check

Use our tools to validate every field before hitting "Submit" in your CSP portal.

Team Training

Ensure everyone registering brands knows the "Exact Match" rule.

Monitor Score

Watch your Trust Score. If it dips, pause submissions and audit immediately.

Repair Your Approval Rate

Don't let errors pile up. Use our remediation suite to clean your data and restore your reputation with carriers.

Start Repair

Frequently Asked Questions

Does deleting a rejected campaign help?
Only if you replace it with a compliant one. The rejection event is already logged against your EIN. Deleting it doesn't erase the history, but submitting a successful one starts to repair the ratio.
Can I appeal a low Trust Score?
Yes. You can pay for "Secondary Vetting" to have a third party manually review your business. This often raises scores if the initial automated score was artificially low due to data mismatches.
Is there a penalty for re-submitting too fast?
Not an official penalty, but rapid-fire resubmissions of the exact same data will trigger duplicate rejection caching, wasting your money and time. Always change the data before resubmitting.

Error Codes

Identify specific rejection reasons.

Search DB

Message Validator

Pre-test your content.

Validate

Trust Score Sim

See how vetting affects your score.

Simulate

Legal Disclaimer: This content provides general information about TCR registration and rejection rates. It does not constitute legal advice. Compliance requirements and approval criteria are determined by The Campaign Registry and mobile carriers. MyTCRPlus tools are designed to improve data quality but do not guarantee registration approval.